Bata India announces the appointment of Deepika Deepti as the head of marketing. With over two decades of experience in marketing and business roles at brands and an in-depth knowledge of the Indian and International retail industry, Deepika is expected to steer Bata India’s marketing mandate. A true culture shifter, Deepika is known for bringing in and nurturing the sneaker culture in India through her roles at Adidas and CAMP SMA. In her new role at Bata India Limited, Deepika is set to uphold and elevate a stylish trajectory for the brand in fashion and lifestyle space.
“As Bata India continues to innovate and adapt to evolving consumer preferences through premiumisation, casualisation and building strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader,” Gunjan Shah, MD and CEO, Bata India, said.
During her tenure at adidas, she played a role in driving business growth for India and emerging markets alongside flipping the script for the sneaker industry in India with adidas Originals, Yeezy and Neo. As the chief executive officer at CAMP SMA, she spearheaded the portfolio of Bhaane, Veg Non-Veg, and a strategic partnership with Nike India. Before joining Bata India, Deepika held the position of senior VP of Marketing at Metro Brands, where she defined a new trajectory with the ‘Takes you to the new’ campaign for metro shoes, as well as activating a modern cultural movement for Fitflop and Fila.
“Bata India has been a symbol of trust and quality for close to a century. I am excited for this new journey & can’t wait to bring in unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand’s position in the market,” Deepika Deepti, head of marketing, Bata India, said.
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