As India enters into the festive mode, Bata India has unveiled its latest campaign for the newly launched range ‘City Casual Collection’. As per the company, it has ingeniously given exclusive insight into their individual styles, which lie at the heart of their unique social personas through the campaign.
Additionally, the brand has also tied up with social media influencers such as Vishaka Fulsunge (ridergirlvishakha), Aakash Malhotra (wanderwithsky), Jahnavi Dasetty (mahathalli) and Raghavendra Mahat (@mahatofficial).
Talking about the campaign, Gunjan Shah, managing director and CEO, Bata India said, “The latest campaign for the new City Casual collection reflects our belief that style is not just about the shoes you wear but the individuality and confidence you exude with every step. Our novel collaboration with influencers as the face of the campaign brings a fresh and relatable perspective to our brand, resonating with today’s style-conscious youngsters.”
The film captures a moment of surprise and admiration, and showcases everyday individuals embracing their inner fashionista and expressing their unique style through their choice of footwear.
Moreover, the campaign is conceptualised by FCB India.
“In the past, Bata has associated with celebrities to bring alive their campaigns, but this time they wanted to connect with the younger audiences. That’s why we decided to get some social media influencers and added all that style to their everyday walks,” Arijit Sengupta, executive creative director, FCB India, added.
The 360-degree campaign will be amplified using multiple touchpoints such as social media, TV and offline promotions.
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