Asian Paints has unveiled its new sonic identity through a collaboration with The Quick Style, a dance group known for its viral routines. The video, filmed in Lodhi Colony, an area transformed into an art district by Asian Paints in partnership with St+art India Foundation, features The Quick Style performing choreography that incorporates paint cans and brushes. The dance moves are synchronised with the brand’s new sonic identity, merging audio and visual elements.
The collaboration integrates music, dance, and art, creating a distinct blend to highlight the brand’s evolving identity. The new sonic identity follows previous updates in Asian Paints’ branding, including the introduction of the Gattu mascot and the Asian Paints Infinity logo. The melody aims to evoke a connection with the brand’s history and future.
