Archies, a gifting brand, launched its digital ad campaign to celebrate Daughter’s Day titled – ‘Show Her That You Know Her’. According to the company, the campaign aesthetically captures the essence of the relationship between fathers and daughters, emphasising how they shape each other’s lives.
“Daughters are the emotional pillars, studious and courageous, who not only support but also inspire family members to be more expressive. The campaign, through its vivacious story of a single father and his daughter, draws inspiration from the poetry and emotional sensitivity that girls carry within them,” Varun Moolchandani, executive director, Archies, said.
From what is understood, the campaign highlights how daughters bring warmth, understanding, and connection into their fathers’ lives as it creatively explores the scenario wherein fathers are seen as ‘alpha’ figures in the Indian household, taught to be strong and unemotional, this campaign addresses the silent but real struggles many Indian fathers face. It portrays a daughter’s journey in helping her father express his feelings, share his hardships, and rewrite their relationship with love, compassion, and acknowledgement.
“With this campaign, we want to showcase the transformative power of a daughter’s love and care in a father’s life. It’s about acknowledging her strength and presence in every moment, big or small. On this Daughter’s Day, Archies invites everyone to recognize and celebrate the irreplaceable bond between fathers and daughters,” he added.