A recent report by Capterra revealed that 73% do not mind seeing ads on social media if they are relevant. Furthermore, 70% of respondents purchased items after seeing their advertisement on social media. 69% looked up for information about the product while 65% followed the brand on social media following the advertisement. However, 28% of surveyors also stated that they blocked specific advertisements while 24% unfollowed or blocked the brand too. 22% also went to the extent of deleting their social media accounts due to social media advertising.
The study also delved into customer preferences when it comes to online shopping, which stated that 51% of respondents prefer using QR codes and AI chatbots when it comes to their online shopping needs. The survey, with a sample size of 500 online shoppers from the country, highlights the growing influence and reliance on AI.
42% of surveyors opined that their online shopping experience is driven by AI based recommendations whereas 41% prefer voice recognition, the report further reveals. From the rest, 39% voted for AR and VR for their online shopping experience.
Furthermore, when the respondents were asked how frequently they use filters for their product searches, 52% opined that they always use it whereas 11% said they only use it sometimes. However, while many found filters useful, 46% of respondents stated that the filters are too specific and 40% claimed to be overwhelmed by too many filters.
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