India Yamaha Motor has announced its continued partnership as an official sponsor of the Monster Energy Yamaha MotoGP (MEYM) team for the 2025 season. The collaboration, which began in the 2024 season, is a part of the company’s strategic brand-building exercise to establish the “The Call of the Blue” brand campaign among motorcycle enthusiasts worldwide.
“The Call of the Blue” logo will prominently feature on the front fenders of both Fabio Quartararo’s and Alex Rins’s YZR-M1 bikes throughout the season. Along with the 2025 livery, the logo unit will also be featured on the racing suits of the Monster Energy Yamaha MotoGP riders, team’s jerseys and other promotional materials including the official merchandises.
By showcasing the campaign’s logo on the global stage of MotoGP, India Yamaha Motor aims to elevate the connection with its fans, inspiring them to embrace the thrill of racing and the Yamaha legacy with even greater enthusiasm.
