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Exclusive: ‘Profitability, not volumes, is our primary focus’ Q&A with Yamaha Motor India group chairman

Yamaha Motor India emphasises profitability-led growth strategy, with strong sales momentum and focus on premium segments.

April 29, 2026 05:09 IST

The Yamaha XSR 155 shows that retro motorcycling doesn’t need a heavy 350cc engine and lots of torque

We find out how the Yamaha XSR 155 fares in a world of retro roadster motorcycles with torquey bigger CC…

March 11, 2026 22:14 IST

Yamaha’s EC-06 Completes the 'Big Six' EV Grid

Big Six: Yamaha completes the legacy EV grid

Every member of India’s Big Six – Hero, Honda, TVS, Bajaj, Suzuki, and Yamaha – now has an EV in…

February 8, 2026 23:07 IST

Yamaha Motor to consolidate India operations into two entities

Yamaha said the move would improve decision-making speed and better align operations with its long-term India strategy.

January 29, 2026 14:53 IST

Yamaha Enters India's Premium EV Market with Aerox-E and EC-06

Yamaha and its quest for premium EVs

The company’s strategy in the evolving two-wheeler market

November 15, 2025 00:25 IST

Yamaha launches two bikes; enters electric mobility with two more

On this latest product offensive, Itaru Otani, chairman, Yamaha Motor India Group, told FE that India is central to Yamaha’s…

November 12, 2025 00:17 IST

Yamaha FZ-S Fi Hybrid: More than a motor

Riding India’s first hybrid bike, and it runs on E20 fuel,

September 20, 2025 23:43 IST

Yamaha XSR 155 spied in India, launch on cards

If and when launched, expect Yamaha XSR 155 to be priced at around Rs 1.80-185 lakh (ex-showroom). This will put…

September 15, 2025 11:17 IST

2025 Yamaha R15 Range updated: Here’s what’s new

The R15 continues to be the most popular sportsbike in its segment in India, with over 1 million units manufactured…

September 5, 2025 12:52 IST

2025 Yamaha Fascino, RayZR hybrid scooters updates: Here’s what’s new

The only other scooter offered by Yamaha in its lineup is the R15-based Aerox 155.

August 14, 2025 16:51 IST

New KTM 160 Duke vs Yamaha MT-15 spec check: Which street naked is for you?

The new KTM 160 Duke competes directly with the Yamaha MT-15, and here’s how the two street nakeds compare against…

August 12, 2025 12:57 IST

2025 Yamaha MT-15 launched: Here’s what’s new

2025 Yamaha MT-15 goes up against Bajaj Pulsar NS200 and TVS Apache RTR 200 4V.

August 1, 2025 12:50 IST

Yamaha FZ-X Hybrid gets more features — Here’s what’s new

The motorcycle now gets a TFT instrument console, bringing it on par with its competitors.

July 14, 2025 13:25 IST

Yamaha RayZR 125 Fi Hybrid, limited-time offer, Yamaha scooter discount, RayZR price cut, Yamaha 70th anniversary offer, RayZR 125 savings, hybrid scooter deal, Yamaha India promotion, RayZR 10-year warranty

Limited-time offer: Yamaha RayZR 125 Fi Hybrid now available with massive savings

Yamaha Motor Co Ltd marks 70 years with special discounts on the RayZR 125 Fi Hybrid, and a transferable warranty.

July 1, 2025 16:20 IST

Yamaha India shifts focus to premium bikes, drops 100-125cc commuter plans

Yamaha India will continue producing 100-125cc two-wheelers, primarily for export markets.

June 26, 2025 18:19 IST

Yamaha’s new FZ design patent revealed: What to expect?

The upcoming 2025 Yamaha FZ is expected to feature a 149cc hybrid engine under the hood.

June 23, 2025 16:24 IST

Top five two-wheeler brands exported in May 2025

Two-wheeler exports have seen a healthy increase in May 2025 and here are the top five exported brands last month.

June 16, 2025 20:19 IST

From Suzuki to Yamaha: 4 upcoming electric scooters set to launch in FY2026

Legacy two-wheeler brands are accelerating their push into the electric vehicle market with new, budget-friendly models

June 5, 2025 14:55 IST

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