Volkswagen in collaboration with Frost & Sullivan is developing a study on ‘Indian Pre-owned Car Market’ in order to better understand the customer requirements, behavior, and changing buying patterns towards the pre-owned car market. The company will be doing this through its pre-owned car business Das WeltAuto and the study will cover various demographics of the country over varied sample sizes. The said study will provide insights on the growth trends of the preowned car market in India, region-wise preference of pre-owned car, consumer demographics, changing consumer behavior, key factors consumers consider while selecting a pre-owned vehicle, their requirements for service packages, and other value-added services and willingness to shift from offline to online purchase.
Moreover, this study will also emphasize on PEST analysis; Political, Social, Economic and Technological aspects of the consumers. The study will provide insights into topics like growth trends of the used car market in India – current and expected market offerings. Moreover, topics like consumer demographics and expectations, current ownership and usage patterns across age groups and cities, demographics, trust while selecting a pre-owned vehicle, and usage of value-added services such as certification, warranty, service packages and service support will also be covered.
Apart from this, areas like the choice of purchase via offline or online platforms and the growing need to purchase pre-owned vehicles through established channels will also be included in this study. The company says that the analysis from the report will help organized pre-owned car businesses such as Das WeltAuto. to understand customer requirements, behavior and buying patterns, in-turn offering customers enhanced customization, transparency and also, affordable personal mobility solutions.
Volkswagen India’s pre-owned car business Das WeltAuto. (DWA) offers the provision of buying, selling and exchanging of multi-brand pre-owned cars. The 105 DWA facilities across the country are a one-stop solution that delivers a strong value proposition in the affordable and organized pre-owned segment. The company had introduced DWA Valuator App and DWA Excellence Centers to offer a seamless and contactless experience to the customers.
