Toyota Kirloskar Motor (TKM) has announced its east zonal flag-off of the ‘Great 4×4 Expedition by Toyota,’ bringing the fourth series of adventurous off-road journeys across India.
The event it says promises an unforgettable experience, uniting off-roading enthusiasts in the picturesque landscape of Ajodhya Hill Top, Purulia, West Bengal, from October 13th to 15th, 2023. The first of this expedition commenced in May 2023, with successful drives held in the Southern, Western, and Northern regions of India.
Each of these drives offered the 4×4 fans, a specially curated four-wheel drive experience across many magnificent landscapes of the country.
This event features a convoy of 4-wheel drive (4WD) SUVs, including Toyota’s – Hilux, LC300, Fortuner, and Hyryder AWD (All Wheel Drive). The owners of SUVs from other brands are also taking part in the off-roading experience.
The company says the adventure began today, at the Kushal Palli Resorts, which is expected to navigate 4×4 enthusiasts through many challenging terrains, putting the extraordinary capabilities of the 4×4 vehicles on full display. One of the unique features of this expedition is the thoughtfully crafted 4WD trail at Lahariya, featuring natural obstacles such as articulation, side inclines, rugged sections, deep ditches, muddy terrain, and rocky beds. These meticulously designed tracks promise an unparalleled off-roading adventure, highlighting the exceptional versatility of the 4×4 vehicles.
Toyota Kirloskar Motor says it has also undertaken comprehensive safety protocols in place throughout the expedition, wherein experienced 4×4 professionals will closely guide all participants, ensuring a secure and enjoyable journey.
Atul Sood, VP – Sales and Strategic Marketing, Toyota Kirloskar Motor said, “With the wholesome spirit of adventure and exploration, we have embarked on the East Zonal ‘Great 4×4 Expedition by Toyota’ being the fourth leg, post the huge success of the last three series of this 4×4 experiential drive that concluded in South, West and North regions respectively.”
“As we navigate this expedition, we aim to inspire individuals not only to explore their desire for motorsports but also to forge lasting connections and strengthen their commitment towards nature conservation through eco-activities such as clean-up drive and tree plantation. We are happy that every participant will have an opportunity to contribute to the environment through planting of saplings via Sankalp Taru.”
