Tata Punch is the undisputed leader in the SUV segment and one of the highest-selling passenger vehicles in the post pandemic era. The sub-4 metre SUV has reached a significant milestone today, hitting the 6 lakh production mark. Launched in October 2021, the Punch achieved this momentous feat in less than four years, making it the fastest SUV to clock this figure in the country.
These numbers also include both the combustion-powered Punch and the full-electric Punch.ev. The latter was launched in January 2024. Moreover, the Punch became the highest-selling car in the country in CY2024, the first in Tata Motors’ history.
Speaking on this occasion, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “The Punch embodies the spirit of a new India — bold, self-assured, and ready to forge its own path. Crossing the 6 lakh milestone is more than a production achievement; it’s a reflection of the immense trust that over 6 lakh Indians have placed in a vehicle that represents confidence, presence, and a fresh start to their journeys.”
Tata Punch: Reasons for success
The Tata Punch has emerged as a segment-defining compact SUV, widely appreciated for its design, safety, and accessibility. Its broad appeal spans diverse geographies and demographics—70% of Punch ICE buyers are first-time car owners, while 25% of Punch.ev buyers are women, drawn to its compact yet commanding presence.
With 24% of ownership in Tier 1 cities, 42% in Tier 2, and 34% in Tier 3 towns, Punch demonstrates strong nationwide traction. Offering a balanced mix of performance, safety, and SUV stance, the Punch has reshaped consumer expectations and redefined the entry-level SUV market in India.
The following points are critical in Punch’s success story
- 5-star safety rating across both ICE and EV variants (Global NCAP & Bharat NCAP respectively)
- Offered in Petrol, CNG, and EV powertrain options
- Accounts for 36% of Tata Motors’ overall passenger vehicle sales
- Holds a dominant 38% market share in the sub-compact SUV segment (FY25)
- Registered a strong 15% year-on-year growth
Tata Punch: ICE & EV specs
The ICE version of Punch is powered by a 1.2-litre naturally aspirated petrol engine that kicks out 85 bhp and 114 Nm of peak torque. This motor can be paired with either a 5-speed manual or a 5-speed AMT.
On the other hand, the Punch EV is available in two derivatives – standard and Long Range. The former comes with a 25 kWh battery that claims a range of 315 km on a single charge while returning a peak output of 80 bhp and 114Nm of torque. The Long Range version of Punch EV comes with a 35 kWh battery that returns a single-charge range of 421 km. Peak output generated by this version is 120bhp and 190Nm.
