On the weekend, Jaguar Land Rover India painted New Delhi blue when it launched the Range Rover SV Masara Edition – a limited-edition model of which just 12 units will be produced, and priced Rs 4.99 crore, ex-showroom.
Rajan Amba, managing director, JLR India, told FE that special edition models are getting popular with India’s ultra rich, and last year’s Range Rover SV Ranthambore Edition, priced Rs 4.98 crore, was sold out at the launch itself. That model – a tribute to Indian wildlife – was also limited to just 12 units.
“It’s exquisitely crafted for India. The SV Masara draws inspiration from the majestic Himalayan blue sapphires and exemplifies our commitment to modern luxury and bespoke craftsmanship,” Amba said. “The name ‘Masara’ has its origin in Sanskrit, to truly reflect its connection with Indian culture.”
The SV Masara Edition gets a deep satin blue exterior paint finish, with shades of chrome and bronze, and the Range Rover SV Signature Suite for rear passengers, with blue leather accentuated by chrome and white ceramic details.
While JLR India didn’t confirm if more limited-edition models are on the anvil, Martin Limpert, the global managing director of Range Rover, recently told FE that there will be customer-specific vehicles for the Indian market, following the positive reception of the SV Ranthambore Edition.
Why just 12 units?
Limiting the production to a small number like 12 instantly makes the vehicle a collector’s item – appealing to buyers who want something that few other people in the world will own.
The SV Masara Edition is a lot costlier than a regular Range Rover (priced starting Rs 2.4 crore), as well as the top-end variants of Range Rover SV models (about Rs 4.5 crore). That Rs 50 lakh premium is because of its exclusivity.
What is Special Vehicle Operations?
Both the Ranthambore Edition and the Masara Edition have words SV written on them. SV is short for Special Vehicle Operations – Land Rover’s in-house division responsible for creating high-performance, ultra-luxury, and bespoke versions of their vehicles. The SV Ranthambore Edition was launched in October 2024, and was powered by the 3.0-litre, six-cylinder turbocharged petrol engine. It was also a philanthropy project, as a portion of the sales proceeds went to the Wildlife Conservation Trust of India. The SV Masara Edition is powered by the 4.4-litre, V8, twin-turbo petrol engine.
