With increasing competition in the entry-level small car segment, Maruti Suzuki on Wednesday launched an updated variant of its entry level hatchback Alto 800 priced between R2.55 lakh and R3.76 lakh (ex-showroom Delhi). At this price, the Alto 800 petrol model has become the most affordable vehicle in its category. Its closest rival Renault Kwid’s prices start at R2.62 lakh (ex-showroom, Delhi).
The company’s best selling model now comes with various features including fresh interiors and higher fuel efficiency of 24.7 km/l in petrol, an improvement of around 9% over the earlier version, Maruti said in a statement.
In CNG model, the Alto 800 offers a mileage of 33.44 km/kg, an improvement of around 10%, it said. “The new Alto 800 is technologically advanced with latest convenience and class leading safety features…above all it comes with improved mileage,” Maruti Suzuki executive director (marketing and sales) RS Kalsi said.
Alto has remained the country’s top selling model for more than 12 years in a row. It is the only Indian car brand to cross the historic 30 lakh sales milestone. The brand contributes to almost 18 to 20% of Maruti Suzuki’s sales in India, while the entire small car segment makes up one-third of its total sales.
