Hyundai Motor India Limited launched ‘Super Delight March’ campaign that offers a range of deals on the Veune, Exter, i20 and the Grand i10 Nios. According to the Federation of Automobile Dealers Associations (FADA), Hyundai was overtaken by Mahindra and Tata Motors in monthly retail numbers. The South Korean manufacturer is trying to give its sales number a boost with the new discount offers.
What are the deals?
Hyundai is offering a range of benefits on its portfolio. The popular compact SUV, the Venue, is now available with discounts up to Rs 55,000, while the sub-compact SUV, the Exter, offers up to Rs 35,000. The automobile manufacturer also deals in its hatchback range as the i20 offers up to Rs 50,000 and up to Rs 53,000 on the Grand i10 Nios.
Commenting on the offers, Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India Limited, said, “This March, we are thrilled to introduce exciting offers and rewards for our valued customers, celebrating the joy of owning a Hyundai vehicle. We believe in exceeding customer expectations by providing top-notch products with unparalleled value. Through these exclusive discounts and special rewards, we aim to empower everyone aspiring to own a Hyundai. We invite customers to drive home their favourite Hyundai car and take advantage of these exciting offers.”
Major slip-up for Hyundai in February
Hyundai faced a significant setback last month, recording sales of 38,156 units and capturing a 12.58% market share. This marked a sharp decline from January’s 59,858 units, highlighting a substantial drop in demand. The South Korean automaker struggled to maintain its position amid intensifying competition from domestic players like Mahindra and Tata Motors. The steep fall in numbers reflects shifting consumer preferences, with buyers increasingly favouring SUVs and electric vehicles offered by rival brands.
