Audi is one of the most prominent luxury car OEMs in India. The German brand has recorded an annual sales of 7,027 cars in the outgoing FY 2023-24, resulting in an overall growth of 33% over the previous fiscal. Audi retailed 1,046 units in the first quarter of CY2024.
During the same period, Audi admitted to have encountered notable challenges with sales compared to the corresponding period last year, primarily due to supply chain disruptions. The supply constraints persist but Audi claims that demand remains strong.
Balbir Singh Dhillon, Head of Audi India said, “We have seen robust growth of 33% in FY 2023-24 on the back of a diverse portfolio. Our product portfolio continues to witness strong demand and we are poised to overcome supply challenges.” He further added that despite ongoing growth in the luxury car market, which is tapering off on the back of record-breaking sales in 2023, Audi is confident about the industry’s potential to exceed 50,000 cars in 2024.
During the last fiscal year, Audi’s pre-owned car business Audi Approved: plus also grew at 50%. . In the period January to March 2024, Audi Approved: plus witnessed a robust growth of 25%. Currently operating with 26 such facilities across all major hubs in the country, the brand will continue to expand and add four more pre-owned car facilities this year.
Audi has a wide range of products in its India lineup including entry-level models like A4, Q3, and Q3 Sportback, and flagship models like Q7, Q8, and RS Q8. The German marque offers multiple EVs in its lineup including Q8 Sportback 50 e-tron, Q8 Sportback 55 e-tron, e-tron GT, and RS e-tron GT among others.
