If you’re a woman and you are also a motorcyclist, chances are that you have struggled to find the right size for riding gear in India – boots, gloves, jacket, etc. There are a lot of brands around the world that do have a very good range of women’s riding gear, but it has been a wee difficult finding them here. But now, the number of women on motorcyclists is delightfully growing in the country and hence, Royal Enfield has made a splendid decision – to introduce a new range of apparel & gear dedicated to women riders. The new range will be launched soon, Vinod Dasari, CEO, Royal Enfield said during Eicher Motors Ltd conference announcing its results for Q4 and FY 2019-20.
Royal Enfield currently has a wide range of apparel and riding gear that it retails via dealerships and its official website. The company also offers the option of customising helmets as per the customers’ preferences.
The range of apparel and merchandise is very wide, however, it had been lacking in women-specific options. Now though, Royal Enfield could become the simplest way to buy riding gear for the growing number for women on motos in India. The company also has a tie-up with Dutch riding gear specialist Rev’it.
Also read:Â Digital engagement crucial for recovery from COVID-19 sales slump: Royal Enfield
Royal Enfield announced this week that over 90% of its retail network across the country has resumed operations. The company gradually restarted its commercial and manufacturing operations in a phased manner starting 6 May and has now reopened over 850 stores and 425 studio stores across the country which operational for sales and service.
RE states that most of these stores are operational completely, some stores in certain cities are functioning partially or on alternate days as per the local guidelines. Royal Enfield has begun the online sale of motorcycles and doorstep service as well.
