In July, the Bajaj Freedom 125 made a splash as the world’s first CNG motorcycle. Just three months later, Bajaj Auto finds itself in legal trouble as SG Corporate Mobility Pvt Ltd, the parent company of LML, has sued them for unauthorized use of the ‘Freedom’ trademark. The lawsuit has been filed in the Delhi High Court.
Why the lawsuit against Bajaj Auto?
In 2002, LML introduced the ‘Freedom’ motorcycle, which achieved success in the Indian market. SG Corporate Mobility asserts that the trademark retains significant goodwill and reputation, closely linked with LML. After acquiring LML in 2021, SG Corporate Mobility also obtained the Freedom trademark. They have emphasized that LML Freedom was celebrated for its durability, style, and superior performance, endearing it to Indian consumers for many years. LML Freedom motorcycles are still seen on Indian roads today, reflecting the enduring trust and recognition of the brand.
The legal action against Bajaj Auto Ltd highlights SG Corporate Mobility’s commitment to safeguarding its intellectual property rights. SG Corporate Mobility contends that Bajaj’s use of the ‘Freedom’ name on its motorcycles infringes on its trademark rights and undermines the reputation associated with the LML Freedom bikes. The lawsuit is currently before the Delhi High Court awaiting a decision.
What future plans for LML?
In 2022, SG Corporate Mobility unveiled the LML Star electric scooters, signaling their readiness to enter the two-wheeler EV market. The company is actively preparing to launch new scooters and motorcycles under the ‘Freedom’ label via LML Emotion Pvt. Ltd. Additionally, SG Corporate Mobility announced a strategic partnership with Saera Electric Auto, previously known for manufacturing Harley Davidson motorcycles in India. SG Corporate Mobility is poised to make its foray into the two-wheeler sector by leveraging Saera Electric Auto’s manufacturing facilities in Bawal, Haryana, to introduce the Freedom brand under the LML umbrella.
