Studds Accessories Ltd. enters the DC universe by launching the all-new Batman Edition Drifter helmet. Priced at Rs 2,995, the full-face helmet is in collaboration with Warner Bros. Discovery Global Consumer Products India. The helmet is available in seven colour options and gets ISI and DOT safety certifications.
At the launch of the Batman Edition Drifter helmet, Sidharth Bhushan Khurana, Managing Director, Studds Accessories Ltd., said, “At Studds, we believe rider protection is our foremost priority. Every helmet we design meets the highest safety standards. Our helmets are built to protect, inspire confidence, and reflect the rider’s personality. Our understanding of the evolving aspirations of today’s new generation riders is backed by market insights and our experience.”
Studds revs up performance helmet segment
Studds has revealed that the Batman Edition Drifter helmet is just the beginning of a major collaboration with Warner Bros., as the company will introduce a range of high-performance helmets inspired by iconic DC characters. Aimed to offer safety features with everyday riding comfort, the Batman Edition Drifter helmet has an aerodynamic design that makes it stable for both city and open highway rides.
Even though the helmet sports Batman-inspired graphics, there is no compromise on safety, as it has the ISI (Indian Standards Institute) and DOT (Department of Transportation, USA) helmet certifications.
Commenting on the new helmet, Khurana said, “The new Drifter edition provides better performance, comfort, and a design that reflects riders’ personality without compromising their safety and protection. This marks the beginning of a broader program, paving the way for an exciting new range of helmets under the Studds and SMK brands, inspired by iconic DC Super Heroes. We are excited to see riders across India embrace a helmet that offers the trusted protection of Studds with a fresh, distinct edge.”
Batman Edition Drifter helmet: Features
The Batman Edition Drifter helmet is crafted with a high-impact-grade outer shell that provides superior resistance to shocks and collisions. This is an additional layer of protection for riders in varying terrains and conditions. This sturdy shell is supported by regulated-density EPS (Expanded Polystyrene).
The new helmet has a ventilation system that offers optimised airflow that reduces the heat and offers a better breathable experience. It is also equipped with a silicon-coated dual visor that prevent any scratches during regular use, and a quick-release chin strap mechanism allows easy removal even with gloves on.
Batman Edition Drifter helmet: Price
The Batman Edition Drifter helmet comes in three sizes: medium, large, and extra-large. Starting from Rs 2,995, the helmet is available at offline Studds retail stores.
