Bajaj has announced the availability of its entire motorcycle range on the e-commerce platform Flipkart, making it the widest motorcycle range to be available on an e-commerce platform. The Bajaj Auto range consists of motorcycles from 100cc to 400cc and brands like Pulsar, Dominar, Avenger, Platina and CT. To start with, customers from 25 cities can book Bajaj motorcycles on Flipkart & this will get expanded in due course.
The collaboration with Flipkart is a step towards the brand’s omnichannel experience and adds to Bajaj Auto’s wide network, making the purchase experience simpler and quick, on the go. Customers can also take benefit of special launch offers of up to Rs 5,000 Instant Off, 12 Month No Cost EMI and card offers available on Flipkart, for a limited period only.
Speaking on the launch, Sarang Kanade, President Motorcycle Business, Bajaj Auto Ltd., said, “We are thrilled to announce our collaboration with Flipkart, marking a new era in how customers can purchase Bajaj motorcycles. This initiative reflects our commitment to innovation and customer convenience. By making our wide range of motorcycles available on Flipkart, we are not only expanding our reach but also providing a seamless and quick buying experience for our customers. This collaboration is a significant step towards our omni-channel strategy, ensuring that our customers have access to our products both online and offline, enhancing their overall experience. We look forward to serving our customers in this new and exciting way.”
Jagjeet Harode, Vice President of Electronics at Flipkart said, “We are delighted to collaborate with Bajaj Auto to bring their extensive range of motorcycles to our e-commerce platform. By offering Bajaj motorcycles on Flipkart, we are not only expanding our automotive category but also making it easier for customers across India to conveniently book their preferred bikes from the comfort of their homes. We have seen very encouraging responses from consumers to book motorcycles online and this launch is a great milestone in our journey of democratising access to the consumers “
