Even as FMCG major Godrej Consumer Products Ltd (GCPL) is in advanced talks with the Brazillian hair care company Embelleze, Emami is getting ready to acquire an Egyptian personal care products company in the next few days. To extend its global foot print, Dabur India also is aggressively scouting for acquisitions in developing countries in Africa and Asia in healthcare and personalcare sectors.
According to industry sources, Godrej Consumer Products will soon clinch a deal with Embelleze, a lead player in the hair colouring and transforming category in Brazil. Embelleze, a strong player in Brazil had been on the Godrej Group?s radar for quite some time. GCPL is also in talks to acquire Argentine company Issue Group, informed key industry sources. Currently, Embelleze is the market leader in hair colour segment in Brazil and its product range includes, Novex Booster, Natucor, AmaciHair Chocolate, Novex hair body builder, Novex Keratin among others.
When contacted by FE, GCPL spokesperson declined to comment on the company?s acquisition plans. Last month, GCPL had acquired the personalcare brand Tura from Nigeria?s Tura Group. Just a few days ago, the company had acquired PT Megasari Makmur Group in Indonesia. In the last few years, GCPL?s acquisition of Rapidol and Kinky in South Africa has given the company leading positions in the fast growing South African ethnic hair care market.
On Emami?s global acquisition strategy, Harsh Vardhan Agarwal, director of Emami Ltd said: ?We are scouting for acquisitions in Egypt, Afrcia, the Middle East and CIS countries. We plan to fund these acquisitions through internal accruals.?
Across the road, Dabur India is looking for acquisitions to extend its product portfolio in healthcare and personalcare sectors. Sunil Duggal, chief executive officer of Dabur India Ltd said:? As part of our inorganic growth strategy, we are scouting for acquisitions in developing countries in Asia and Africa in two sectors namely health care and personal care categories.? However, he was reluctant to reveal specifics on the company?s acquisition plans in international markets.
Increasingly, Indian FMCG majors are looking for acquisitions in developing countries such as Brazil and Egypt to extend their global presence. ?In domestic markets, it?s difficult to find sellers. To extend their portfolio, cash rich FMCG companies are now looking at acquisitions across the globe now,? said an analyst based in Mumbai.Meanwhile, other FMCG majors in India are looking at ways and means to extend their global foot prints to reach out to a wider target audience.
