Women homebuyers are increasingly gravitating toward premium properties, with the Rs 1-2 crore segment emerging as the most preferred budget category. With rising financial independence and a greater role in decision-making, their demand for high-value homes has grown significantly, according to Magicbricks Research.
In 2023, 27.8% of demand from women buyers was for homes priced between Rs 1 crore and Rs 2 crore, which has risen to 31.4% in 2025. Similarly, demand for properties above Rs 2 crore increased from 12.4% in 2023 to 14.7% in 2025, reflecting their growing investment appetite in the luxury segment.
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The platform’s latest insights also reveal a significant surge in the investment appetite of women homebuyers, with the average property budget nearly doubling between January 2023 and January 2025. In New Delhi, the average investment by women has skyrocketed by 115%, while Noida and Greater Noida have seen substantial increases of 49.27% and 48.09%, respectively. As of January 2025, women homebuyers in Delhi are investing an average of Rs 3.4 crore, while in Mumbai and Gurugram, their budgets stand at Rs 1.9 crore, underscoring their growing preference for premium real estate.
Bengaluru has also emerged as the top choice for women homebuyers, with 26.5% preferring the city—likely driven by its abundant work opportunities and relative affordability compared to Delhi and Mumbai. Pune (14.8%) and Hyderabad (11.9%) follow closely as preferred destinations, reflecting a growing trend of women investing in thriving urban hubs that offer career growth, modern infrastructure, and a high quality of life. This shift underscores the increasing financial independence and decision-making power of women in India’s real estate market.
Commenting on the findings of the report, Muskaan Sarin, Director of TARC Ltd, said, “The recent policy changes by the Indian government have been instrumental towards empowering women within the real estate sector. Initiatives such as reduced stamp duty rates and the Pradhan Mantri Awas Yojana (PMAY) have significantly enhanced female homeownership. For instance, PMAY mandates at least one female member of a household be registered as the property owner, ensuring women’s active participation in property ownership. Additionally, many states are offering reduced stamp duty rates for real estate investments registered in a woman’s name, leading to substantial financial benefits. These measures not only promote gender investment in the name of women with a reliable financial asset but also aids in fostering economic independence and security.”
Gunjan Goel, Director, Goel Ganga Developments, said the Magicbricks’ report corroborates the changes in luxury real estate that they have sensed on the ground: women are rewriting the rules.
“The 14.7% spike in demand has been for properties above Rs 2 crore, proof of their increased confidence in high-yield investments. Cities like Bengaluru, Pune, and Hyderabad are emerging in the limelight, offering what the modern women look for—job security, infrastructure, and work-life balance. Ganga has received inquiries from women for premium projects with wellness amenities and smart tech. It is a permanent shift and not a fleeting kind of trend. Developers have to change to be able to integrate ESG principles and community-based designs to cater to this demand. Women are not just purchasing homes; they are curating lifestyles, and the real estate market is responding,” she added.
LC Mittal, Director, Motia Builders Group, said statistics have shown that search for a transformative change is already present in the real estate market of India. Women have changed roles from mere peripheral players to key decision-makers who, instead, drive the demand for premium properties. This is also reflected in the preference for homes in the Rs 1-2 crore bracket, a 31.4% preference, and a 115% surge in average investments in Delhi, which shows a much-higher avowed financial autonomy of women and appetite for high-value assets.
“However, this trend is not merely about extra luxuries; rather, it is an empowerment statement. Ladies wish to own houses that directly reflect their aspirations from modern amenities to strategic locations. It gives developers a lesson to design spaces that meet their needs, combining functionality with sophistication. The rise of Bengaluru and Pune as leading choices only reinforces the case for developing cities that provide career opportunities and quality of life-a sort of blueprint for urban planners,” Mittal added.
Siddharth Maurya, Founder & Managing Director of Vibhavangal Anukulakara Private Limited, said, “The leap of almost double investment in women’s property budgets in the years between 2023 and 2025 is a clear indicator of their growing clout within India’s economy. The 115% surge in average investment made by women in New Delhi and Mumbai’s average outlay of Rs 1.9 crore go far beyond mere figures; they stand for a dramatic societal shift. This empowered financial independence is being capitalized on by women to start building generational wealth as their awareness moves beyond the traditionally ‘safe’ options. Bengaluru is still the preferred city in this regard given its standing as a technological hub where career opportunities meet affordability. Such data should inspire the fintech and proptech platforms to strive more toward innovation, such as AI-enabled property recommendations or transparency through blockchain, in the support of this segment of society. The future of real estate is not just smart homes; it is women-led demand literally reshaping markets.”
