The coastal state of Goa is one of the biggest tourist attractions, offering a cohort of options to discerning tourists. From picturesque turquoise blue water sea beaches to idyllic Konkan environs, Goa is a tourist paradise. Its frenzy parties, welcoming social life, and wide array of food options are in sync with every type of tourists from adventure-seeking millennials to more matured corporate clienteles to multifamily get togethers.

Meanwhile the beautiful coastal state and its nearby regions on its North are also transforming into a high value second home & property market destination, as per a report by Axon Developers. India’s wealthy and affluent are competing to own premium properties in Goa as part of their lifestyle upgrade. It is fuelling demand for luxury villas, condominiums, serviced apartments, second homes, etc.

The well-heeled comprising of c-suite executives, self-made millionaire business men, creative mavens, and family business scions are keeping no stone unturned to own a piece of premium property in the Konkan state.

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“In addition to a status symbol, investing properties in Goa also makes acute investment sense. Many are shunning mainstay hotels and now prefer staying in rental villas and second homes. This is unlocking streams of constant rental income. In fact, as per our research, by investing in the sweet spot of Rs 2-3 crore, one can easily make close to 6-8% of rental yield. Similarly, property price appreciation is also in the range of 30-45% in the last 12 months,” said Ankit Kansal, MD Axon Developers.

As per the Axon Report, one of the key real estate destinations in Goa is Vagator. The North Goan neighbourhood strength lies in its quant Portuguese neighbourhoods, famous restaurants & hotels, and proximity to the popular sea beaches. Average property prices in Vagator is pegged at Rs 24,100/ sq. ft, rising by around 76% in the past three years. The supply lines in Vagator comprise of independent houses, villas, bungalows, etc. available in the price range of Rs 5-35 crore.

On the other side of Vagator, Morjim is emerging as a sought-after destination, with premium villas & gated apartments. Morjim, which is separated by Vagator by a bay, is well-known for cafes, shacks, electrifying night lives, and much more. Chapora nature reserve is also situated nearby. Average property prices in Morjim is around ~ Rs 20,000/ sq. Ft, moving up by over 21% in the past 3 years. Morjim is also becoming a very popular destination amongst remote workers and digital nomads, which is further boosting the long rental market.

In the north of Goa across the Maharashtra border, there is increased highlight on Sindhudurg. The picturesque Konkan region of Sindhudurg district is located at around ~ 30 minutes from the MOPA airport. It is becoming a thriving second home, ecohotels, and nature tourism destination. Sindhudurg is a nature’s paradise in true sense with thick eco reserves, spellbinding hillocks, pristine Konkan rural backyards, sea beaches and much more. With the advent of the airport, the whole region is now seamlessly connected with the rest of the world, which is drawing attention of property developers and buyers alike.

“In Sindhudurg property options are available in the range of Rs 6,000- 7,000/ sq. ft. Average prices have jumped by around 65-70% in the past 3 years. Sindhudurg, which is located at around 20-25 kms from the Goa border, renders plenty of viable property options from branded land parcels to premium villas. It is relatively less explored and offers affordable options compared to the main Goa. It also has the potential to become the next wellness & rejuvenation destination of India,” added Kansal.

Umesh Bhati, Director, Bayside Corporations, said Goa’s emergence as India’s premier second-home market is not at all surprising. “The city was already a popular leisure and holiday destination, and it was only a matter of time before it transitioned into a sought-after living destination. Much of it is primarily due to a particular change in mindset after the pandemic and the emergence of a class that had money and prioritised wellness before everything else. Moreover, it also makes a perfect investment proposition. The city’s prominent locations, such as Vagator and Morjim, are amongst the most sought-after places,” he said.

Vansh Kataria, Co-founder of Tirasya Estates, said, “I see Goa’s real estate market rapidly gaining traction among India’s affluent looking for high-value second homes. With its scenic coastal settings and upscale property offerings, Goa provides a unique investment opportunity that combines leisure with long-term appreciation. For someone looking to live there, it also offers a high rental yield. For clients seeking both a lifestyle haven and promising returns, Goa’s real estate hotspots, particularly in the north, are a compelling choice.”