Digiaccel Learning, a specialist business education company claims to have reported a surge in demand for its Marketing and E-Commerce programmes. In response to this surge, the company has started its Altera Institute of Management (AIM) in Gurugram. AIM aims to redefine business education by focusing on cutting-edge curriculum designed to equip students for the digital era, rather than solely concentrating on traditional management education which is designed for the offline world, Karan Bhagi, founder and CEO, Digiaccel Learning, told FE Education. “Our curriculum is designed and taught by industry professionals. For instance, business should be taught by industry experts and leaders who have real experience of running it and not just professors. Our pedagogy emphasises learning by doing rather than lectures and assessments. Students engage in practical activities like building their own businesses or products,” he said.
Digiaccel claims to offer a range of educational programmes, including two online options and one on-campus programme. Their full-time Post Graduate Programme in Management (PGP) with a focus on Applied Marketing spans a total of 15 months. According to the institution, students will engage in on-campus learning for 12 months, with the remaining three months dedicated to industry exposure. This programme requires applicants to have a minimum of zero to five years of work experience. Additionally, Digiaccel claims to provide an E-Commerce Executive Learning Programme, which is entirely online and lasts for 10 weeks. Applicants to this programme must possess a minimum of two years of work experience. Furthermore, Digiaccel offers the PGP Ex in Applied Marketing, an executive programme tailored for working professionals. This programme has a duration of six months.
The online programme fees range from Rs 79,000 to Rs 1.49 lakh for the entire duration, while the full-time PGP in Applied Marketing programme carries a fee of Rs 11.24 lakh for the entire duration. Additionally, the business school asserts that it provides 30% merit-based scholarships for its on-campus programme. Furthermore, it claims to boast a network of more than 3,000 alumni across all its programmes and partnerships with 30 companies, including Amazon, Nestle, Mullen Lowe Group, Hindustan Unilever Limited, and Mamaearth.
Regarding the placement for their online programmes, Digiaccel claims to provide placement support rather than offering direct placements. However, it claims to frequently receive inquiries from companies seeking individuals with specialised skills for various job opportunities. Altera Institute of Management (AIM by Digiaccel) claims to provide a dedicated full-time placement process for its students during the third term. Students participate in a full-time placement process. “This involves companies visiting the campus, posting job openings, students applying and then being shortlisted and eventually placed. After completing the programme, students join these companies full-time. It’s a standard process where companies visit the campus, present job opportunities, students apply and successful candidates are hired, Bhagi explained.
Digiaccel affirms that it generates revenue via fees from its learners. It claims to cater to two primary learner demographics – students and working professionals. The majority of their learners typically comprise working professionals seeking to enhance their skills in specific domains. Additionally, it collaborates with select enterprises to facilitate upskilling initiatives within their workforce. “Our offline PGP program caters to the professionals and students who want to break into Tier I careers in Marketing and Product Management. Our online programs are used by learners for upskilling in a specific domain or for enterprises for workforce upskilling. All of our revenue is derived from learner fees,” he added.