boAt parent company, Imagine Marketing, has appointed Gaurav Nayyar as Chief Executive Officer. For the past three years, Nayyar has served as boAt’s Chief Operating Officer, where he has led multiple functions, including Strategy & Operations, M&A, Business Transformation, Digital & Analytics, Investor Relations, and Commercials. 

In a statement, the company announced that as part of the transition, boAt’s co-founder, Sameer Mehta, will assume the role of Executive Director, while Co-Founder Aman Gupta will continue as a Non-Executive Director on the Board.

Nayyar has served as boAt’s Chief Operating Officer for the past three years and brings more than two decades of strategic and operational experience, including eight years at Bain & Company, where he was a Partner, prior to joining boAt. 

Commenting on the appointment of the new CEO of the company, Aman Gupta said, “Over the past several years, Sameer has done an outstanding job as CEO, leading the company and preparing it for this next stage in its evolution. I’m proud of what we have accomplished together and equally excited to see Gaurav take the helm

Gaurav Nayyar’s prior experience

Before joining boAt, Nayyar worked with Bain & Company from 2014 to 2022 as a Partner. At Bain & Company, Nayyar led Bain India’s Advanced Manufacturing & Services and Performance Improvement practices. He was also a Key member of Bain’s M&A and strategy practices. He was also Global Head for Bain’s Corporate Finance / Capital Markets CoE.

Nayyar also worked with KPMG for about 10 years, from 2003 to 2014. He worked at KPMG as an Assistant Manager and a Manager, Global Strategy Group.  With KPMG, Nayyar worked in strategy consulting, due diligence and M&A advisory roles. 

Gaurav Nayyar education

Nayyar is a chartered accountant who completed his Bachelor of Commerce degree from Shri Ram College of Commerce in 2003 and his CA in 2006. Later, he went on to the Indian School of Business for a year in 2010