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And based on that curiosity the company has launched its latest marketing campaign.

OFF/BEAT karta kya hai? Aman Gupta turns curiosity into a marketing campaign

The campaign presents a series of fictional, satirical product and service concepts designed to mimic startup-style offerings, each framed with…

April 9, 2026 15:25 IST

According to the company, OFF/BEAT, lauched a month ago, is positioned as a venture built for a new generation of Indian consumers who are digitally native, aspirational, and increasingly influenced by identity and culture as much as by product.

Aman Gupta’s OFF/BEAT raises Rs 100 cr: Why Bessemer is betting on the boAt co-founder again

Gupta shared that his new venture, OFF/BEAT, has raised Rs 100 crore in seed funding for his new venture in…

April 7, 2026 16:46 IST

Aman Gupta co-founded boAt is entering highly competative and booming Malaysian market. Will the company which is facing intense commetition in India will be able to succeed in the foreign market.

Struggling at home, Aman Gupta’s boAt enters booming Malaysia market: Will the gamble pay off?

boAt is entering Malaysia’s booming accessories market even as its India revenue declines, competition increases and IPO plans stalls.

Updated: March 31, 2026 18:50 IST

The development comes months after Gupta moved to a non-executive role on the board of Imagine Marketing, boAt’s parent company, as part of a leadership reshuffle announced in September last year.

IPO-bound boAt cofounder Aman Gupta announces OffBeat Studios, his latest venture

Gupta did not share details about the venture’s business model, sector focus, funding plans, team or launch timeline. The announcement…

March 4, 2026 10:35 IST

boAt Hive Dashcam E1 Review: The Best Budget ‘CCTV for Cars’ Under ₹3,000?

boAt Hive Dashcam E1: Clear footage in low light conditions

The boAt Hive Dashcam E1 records in 1296P Full HD, delivering clear and detailed footage

February 15, 2026 22:30 IST

Trackers without a screen: These wearables capture health and fitness metrics accurately

With the rise of smart rings and screenless bands, you can now discreetly and accurately track your data.

February 7, 2026 15:01 IST

Upcoming IPOs March 2026, IPO next week India, Rajputana Stainless IPO, Innovision IPO

2026 IPO pipeline: Jio, NSE and PhonePe – Check key new issues likely over next 6 months

Major Indian brands like Jio, NSE, and PhonePe gear up for IPOs — stay updated on their timelines and public…

January 29, 2026 15:55 IST

Secret formula, family legacy, and movie-like story: Shark Tank India’s Aman Gupta, Anupam Mittal wooed in Rs 2 cr deal

Shark Tank India’s latest episode had a movie-like pitch with secret recipes, family legacy, and sales worth more than Rs…

January 29, 2026 11:02 IST

Dhol, deals, and destination weddings: Shark Tank India’s Aman Gupta signs the deal, talks about ‘Band Baja Barat’ dreams

Shark Tank India Season 5’s latest episode had Anupam Mittal and Aman Gupta vibing to dhol beats – here’s how…

January 28, 2026 11:30 IST

‘Yeh Parul mujhe de de Tomar!’: Shark Tank’s Aman Gupta rejects pitcher, as ‘naive’ co-founder walks away without a deal

Shark Tank India Season 5’s latest episode featured some Bollywood-inspired moments as Aman Gupta quoted Sholay’s iconic dialogue.

January 24, 2026 13:54 IST

5th rejection on Shark Tank: Vineeta Singh slams pitcher’s ‘Khayali Pulao’ business model

The latest episode Shark Tank India Season 5 had boAt’s Aman Gupta scared and out of his seat as a…

January 22, 2026 11:20 IST

Upcoming IPO February 2026, IPO Feb 16-20, upcoming IPO this week

2026 IPO pipeline: From Reliance Jio, NSE to PhonePe, Rs 1 lakh cr wave likely — Check full list

Explore the 2026 IPO pipeline with major listings like Reliance Jio, NSE, and PhonePe — check the full upcoming IPO…

December 24, 2025 15:58 IST

BoAt parent Imagine Marketing’s updated DRHP has flagged audit concerns,

BoAt IPO: Updated DRHP says auditors flagged discrepancies in Imagine Marketing’s bank submissions

BoAt parent Imagine Marketing’s IPO plans face scrutiny as auditors flag mismatches in bank data, borrowing practices and statutory dues…

December 13, 2025 14:04 IST

BoAt IPO Faces Scrutiny as Auditors Flag Financial Discrepancies and Statutory Non-Compliance in DRHP

boAt’s auditor flags financial discrepancies in updated IPO papers

Imagine Marketing (boAt), the parent company preparing for a ₹1,500 crore IPO, has disclosed “red flags” raised by its statutory…

December 12, 2025 00:15 IST

Park Medi World IPO, Park Medi World IPO subscription, Park Medi World GMP today

Big IPOs lined up: Meesho, Juniper Green & more set to raise over Rs 10,000 crore – Key issues to watch

Explore major upcoming IPOs like Meesho, Juniper Green, and more as companies plan to raise Rs 10,000 crore — review…

November 27, 2025 16:15 IST

Inside boAt's Journey to its Rs 1,500-Crore IPO. (This is an AI generated image)

boAt’s IPO reality check: From ‘Shark Tank’ fame to a Rs 1,500 crore listing

Winner of the celebrity entrepreneur of the year award, marketing genius Aman Gupta and his friend Sameer Mehta’s company boAt…

November 24, 2025 05:25 IST

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