Sonata,an Indian watch brand from Titan Company Ltd, launches its new identity and product range. Reportedly, the new identity is aimed at presenting a new perspective on design that captures the segment of young professionals. The new Sonata claims to enhance the brand’s appeal.
From what it is understood, Sonata has crafted a look and identity to meet the specific needs and preferences of zillenial consumers (younger millennials and older Gen-Z) in India who are earning between three to four lakh per annum. As per the report, the new Sonata features designs with a collection of 42 styles starting from Rs 1725, showcasing colors. Its details and dials allow upstarts to express their style across different settings.
“Our goal is to provide the young upstarts with timepieces that not only enhance their personal style but also serve as a symbol of their journey and accomplishments. We recognize the value they place on quality and style, and our new designs reflect this blend, offering style without compromising on accessibility. By aligning with the aspirations and lifestyles of this demographic, Sonata continues to stand as a partner in their progress,” Prateek Gupta, head of brand, Sonata, said.
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