BEI Confluence, an Indian independent agency, has appointed Manish Bhatnagar, a digital marketing professional as its director, digital services. Reportedly, Manish has 19 years of experience in digital marketing and transformation, programmatic marketing, influencer marketing, and digital media planning and buying. “I am thrilled to join BEI Confluence and contribute to its dynamic team. The opportunity to work for such an organization aligns perfectly with my passion for creating digital marketing strategies. I am eager to leverage my experience to drive innovative campaigns and achieve results for our clients,” Bhatnagar said.
Before joining BEI Confluence, Bhatnagar served as head, digital marketing at Digitalthinkhub, a digital-first agency. Apart from Digitalthinkhub, he also served for Percept Ltd, Times Group, Hindustan Times(HT), and Confederation of Indian Industry(CII).
As per the report, Bhatnagar will lead digital initiatives on digital first brands like Biriyani by Kilo, Kajaria Kerovit, Insecticides(India) Ltd, JK Group, and Modi Group’s flagship brands among others. “As the world of advertising in India is rapidly moving towards a digital-first approach, investing in bright & seasoned digital resources and digital technology have been our key priorities in last few years. Manish’s appointment is in line with our vision of rapidly transforming BEI Confluence into one of India’s foremost Talent & Technology based 360, fully Indian and independent Marketing Communications agencies in next two years,” Tapas Gupta, CMD, BEI Confluence said.