Zomato has launched a series of AI-generated advertisements for its restaurant partners as part of its ongoing campaign during the Tata IPL 2024 season. Elevating the momentum driven by the creativity and wit in the contextual ad films tailored around fan fervour, fun and banter around T20 cricket season, the company is integrating AI technology to deliver personalised, dynamic ads for restaurant partners.
Conceptualised by Zomato’s in-house creative team and brought to life by directors Raj Nidimoru and Krishna DK, these ads feature Zomato’s brand ambassador, Ranveer Singh, alongside Samantha Prabhu and Cheteshwar Pujara. The AI-generated ads are crafted to capture the essence of friendship and love for watching a cricket match together and the joy of ordering favourite food online. The AI films highlight each restaurant partner’s name and a signature dish, serving as a promotional tool during the cricket season. The campaign has been produced by Ryde Productions.
“At Zomato, we continuously strive to offer value-added services to our restaurant partners and customers. This initiative exemplifies our dedication to supporting our partners and enriching the food ordering experience for our customers,” Sahibjeet Singh Sawhney, head of marketing, Zomato, said.
Through these AI ads, participating restaurant partners are actively engaging with their customers by promoting relatable content to enhance promotional efforts during the IPL season.
The Tata IPL 2024 campaign is a unique initiative by Zomato which features contextualised advertising tailored for every match on JioCinema’s IPL feed on CTV. Leveraging JioCinema’s capabilities across languages and strategic collaborations with popular celebrities, Zomato has created over 900 assets spanning diverse platforms like CTV, print, outdoor, and cricket affinity apps.
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