The ad campaign for Zepto’s third anniversary, titled ‘Mujhe Kya Milega‘ (What’s in it for me), plays on a common phrase often asked by Indians, emphasising a relatable and humorous concept. The campaign is built around a brand film where a man frequently asks this question in various everyday situations. The twist occurs when he asks the same question to a Zepto delivery partner and is pleasantly surprised to learn that Zepto is giving away free return gifts to customers on its birthday.
By featuring the question ‘Mujhe Kya Milega,’ the campaign aims to connect with a broad audience through a familiar phrase, making it both engaging and memorable.
In addition to the film, the campaign includes various celebratory events and activities, such as giveaways, special deals, and contests, further engaging customers and creating a buzz around the brand’s anniversary. As per the company, the overarching message is one of gratitude and appreciation towards Zepto’s customers, partners, and employees, celebrating the company’s journey and the strong relationships it has built over the past three years.
Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto became one of India’s fastest-growing internet companies. Headquartered in Mumbai, Zepto has millions of customers by delivering over 10,000 products, ranging across categories in 10 minutes through a network of delivery hubs across the country.
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