Youngun, the creative agency, announces its collaboration with Amazon miniTV. With Valentine’s Day approaching, Youngun merges astrology with Amazon miniTV to engage the Internet generation.
“Astrology has been associated with love for a long time, earlier people used to take it quite seriously but now these things have become a source of relatability/validation for the Internet generation. We leveraged this insight to craft our V.day campaign and hopefully convert it into a cultural moment for social!” Saksham Jadon, founder and CEO, Youngun said.
Youngun’s campaign encourages people to explore solutions related to Amazon miniTV shows, advocating for quality time spent this Valentine’s Day.
Through a multi-platform approach, Youngun strategically spreads its message of love and entertainment. The campaign includes reel-based content for social media and a zodiac sign newspaper ad.
At the core of the campaign is a video featuring a modern-day astrologer, resembling a news channel segment, delivering love predictions tailored for the internet generation. This approach promotes Amazon miniTV while adding excitement and relevance to Valentine’s Day festivities.