Wild Stone Code, a brand in men’s grooming products, has unveiled its latest campaign – #Sundamentalfacts, centred around its sun protection range. Created by its digital creative partner, popkorn, the campaign aims to promote the understanding and usage of sunscreens, encouraging better skincare among men.
The #Sundamentalfacts campaign consists of five films, each providing insights into sunscreen selection and application. The films aim to address topics such as the power of sunscreen, the importance of lightweight, non-greasy formulas, avoiding white casts, techniques for optimal sunscreen use, and the need for sunscreen application indoors.
“Nothing creates more impact than creativity that’s simple and direct. Our goal was to spark conversations amongst men about sunscreens, and we believe this campaign will achieve just that,” Vivek Mishra, marketing head, Wild Stone, said.
“Men know everything – at least that’s what we believe! But to be honest, skincare is never one of the things we have a complete grasp on. So, to talk about the importance of sunscreens and their proper usage, we wanted to create a campaign that is equal parts relatable and informative,” Ranit Mukherjee, senior creative director, popkorn, said.
Through the campaign, the company aims to educate and encourage men to prioritise skin protection, thereby addressing a crucial health concern often overlooked.
Follow us on Twitter, Instagram, LinkedIn, Facebook
