Van Heusen has launched its media campaign for its recently introduced wedding collection, Van Heusen Weddings. The company has broadened its product portfolio to cater to the lifestyle of the modern consumer.
With the Van Heusen Weddings campaign, the brand marks its entry into the premium wedding suits and blazers space. As per the company, the collection embodies the highest degree of refinement and attention to detail, making it the ideal choice for discerning modern consumers who seek to leave an indelible mark on their special day.
Talking about the campaign, Abhay Bahugune, COO, Van Heusen, said, “We are happy to unveil our latest campaign, Van Heusen Weddings. At Van Heusen, we recognise that suits have transcended their traditional roles in corporate settings. This campaign signifies the launch of our premium ceremonial suits and blazers collection, tailored to the discerning consumer. The collection showcases unique colours, sophisticated embellishments, and premium fabrics, heralding a fresh interpretation of wedding attire.”
Moreover, the campaign is aimed to stay true to the brand’s promise of ‘fashion meets innovation’ and brings to life the sophistication of modern premium weddings with the signature action-packed style of storytelling, which is true to the brand.
The collection will be available in over 400 retail stores spanning more than 170 towns. Additionally, the collection can also be found online in marketplaces such as Flipkart, Amazon and Myntra, along with the brand’s official website and app.
“In our effort to make an impact in the premium wedding attire segment, we sought to align the brand’s identity with a category that traditionally stands in stark contrast. Our solution lies in dynamically showcasing premium wedding wear, a departure from the conventional approach. Coupled with the distinctive Coffee Gold colour being introduced by the brand, this strategy ensures that Van Heusen distinguishes itself in the crowded wedding and special occasion market,” Mithila Saraf, CEO, Famous Innovations, added.
The campaign will be reinforced by a comprehensive 360-degree multimedia promotion plan, to extend the reach across national media platforms including television, digital channels, print publications and outdoor advertising. The campaign will also be prominently featured during the ICC World Cup on Disney Hotstar.
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