UNIQLO has announced the launch of its 2024 spring and summer campaign, ‘Summers are for Linen’, featuring Bollywood actor and UNIQLO brand endorser, Katrina Kaif. As per the company, the actor will be seen in a campaign film across digital and offline channels, modeling the linen collection.
Additionally, the campaign showcases Kaif enjoying a quintessential summer in comfort and style. From walking with friends along the beach to tranquil moments spent at home and taking a stroll in nature, the campaign captures the essence of the season through UNIQLO’s linen collection.
Talking about the campaign, Nidhi Rastogi, marketing director, UNIQLO India, said, “We are excited to welcome the season with the launch of our ‘Summers are for Linen’ campaign, featuring our brand endorser, Katrina Kaif. We are positive that the versatility of the UNIQLO Linen collection, celebrated with Katrina’s timeless charm and elegance, will resonate with our customers.”
Moreover, the film showcases actor wearing UNIQLO’s range of vibrant linen apparel, including linen shirts, cotton tapered pants and jumpsuits. Through a montage of summer scenes, viewers can appreciate the comfort and versatility of everyday wear that embodies the philosophy of LifeWear.
“During hot summers, breathable and lightweight fabrics are a necessity. UNIQLO’s linen is fantastic at keeping me both comfortable and cool through the day. I also love that this collection is so versatile and offers timeless style for anywhere – whether I’m at work or enjoying my day at home,” Katrina Kaif added.
The campaign will be launched across all media channels, including print, digital, outdoor advertising, and in-store promotional material.
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