Titan Company assigned its media, performance advertising and digital marketing mandate to Sociowash for two international brands, Kenneth Cole New York and Tommy Hilfiger. The company has exclusive marketing, distribution, and retailing rights in India for the watches category for the global brands and with the relationship with the partners.
“Kenneth Cole New York Watches and Tommy Hilfiger Watches deserve campaigns that reflect their unique identity and resonate with the discerning tastes of their audience. We, at Sociowash, are committed to delivering tactical and impactful strategies that will take these brands to new heights in today’s digital market,” Pranav Agarwal, co-founder, Sociowash, said.
Both brands have launched new collections, Sociowash is tasked to execute innovative tactical digital strategies to generate awareness, and excitement, and drive sales across various digital channels.
“The industry is dynamic and requires a digital strategy that aligns with the essence of our brands. Sociowash demonstrated a deep understanding of our vision and presented a compelling plan to enhance the digital presence of these prominent brands. We are confident this collaboration will result in innovative and impactful campaigns for the Kenneth Cole New York Automatic Watch Collection launched in December and the FW 23 collection of Tommy Hilfiger Watches,” Reema Vazirani, head – international licensed brands, Titan Company Limited, said.
The collaboration between Sociowash and Titan Company Limited is poised to bring a fresh perspective to the digital marketing strategies of these brands, ensuring that its legacy continues to thrive in the digital era.
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