Reliance Retail’s Tira has opened its first store in North India and the 10th in the country, at the capital’s retail destination, DLF Avenue, Saket. As per the company, the launch signifies Tira’s foray into the country’s north zone after opening its doors to beauty enthusiasts across Mumbai, Hyderabad, Chennai, Bengaluru, and Pune.
Additionally, the store boasts an exclusive portfolio featuring internationally acclaimed brands such as Allies of Skin and the popular K-beauty brand, Blessed Moon, alongside other renowned names, ensuring that customers have access to a diverse and exceptional selection. Mirroring other Tira stores, the Delhi outlet too seamlessly integrates technology, offering features that create an immersive and experiential shopping journey.
The store also exhibits Smart mirrors and tools with augmented reality capabilities that enable patrons to virtually experiment with products before making a purchase. Another highlight is the vending machine that dispenses complimentary beauty treats and samples, allowing customers to take home a piece of glam.
Moreover, the curated “Tira Signature Looks” and gifting stations further elevate the customer experience. While the “Tira Signature Looks” allows shoppers to avail their favourite complimentary glam look, courtesy Tira’s highly skilled beauty advisors, the gifting stations, equipped with engraving machines, help add a personal touch to their purchases.