In a quirky yet emotionally resonant move, Tinder India has taken to the streets of Mumbai with a one-of-a-kind breakup recovery vehicle — the ‘Ex-press Disposal Truck.’ As part of its new Move On campaign, the dating app is helping people leave behind emotional baggage in the most literal way possible: by inviting them to toss it into a (stylishly rebranded) garbage truck.
From love letters and ex’s hoodies to curated playlists and sentimental souvenirs, the mobile unit offers heartbroken hopefuls a playful outlet for closure. The bright, custom-designed truck quickly turned heads and sparked conversations on social media, drawing crowds as people showed up to publicly discard remnants of past relationships.
The campaign goes beyond clever marketing — it taps into shifting attitudes among young Indians towards dating, heartbreak, and emotional well-being. According to a study commissioned by Tinder, 82% of singles between the ages of 18 and 25 now prioritise mental health in relationships, while 77% say they would not compromise on self-care or personal boundaries for a partner.
Tinder’s Move On campaign encourages individuals to embrace self-worth, closure, and new beginnings — not just digitally but through tangible acts of release. The Ex-press Disposal Truck serves as a symbol of that ethos, turning personal growth into a public celebration.