The Body Shop’s British Rose body care collection has collaborated with actor Diana Penty to launch their latest brand campaign. As per the company, Penty’s dynamic personality will infuse a fresh energy into the collection through a new communication campaign.
Talking about the campaign, Harmeet Singh, VP, product, marketing and digital, The Body Shop India, said, “At The Body Shop we emphasise our nature-inspired iconic products as a daily ritual of self – love that helps oneself to become their best versions. We are delighted to announce Diana Penty’s collaboration with The Body Shop for our exciting digital film showcasing the British Rose range.”
Additionally, the initiative aims to convey that love encompasses many experiences nurturing a sense of ease within oneself. The company’s goal is to broaden the customer base, nurturing loyalty among existing patrons and reaching out to new audiences.
“I am happy to be part of The Body Shop’s latest campaign, with British Rose, a nature-inspired floral touch. This initiative aligns perfectly with my belief in promoting self-compassion and adopting one’s distinctive beauty. I’m glad to support a brand that prioritises both environmental responsibility and personal well-being,” Penty, added.
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