Tata Tea Gold, a tea brand, collaborates with Laqshya Media brings dual-screen 3D anamorphic display at South City Mall, Kolkata, showcasing the quintessential handloom heritage of West Bengal through a fusion of technology and tradition.
“By leveraging cutting-edge technology for contemporary storytelling, we endeavour to celebrate West Bengal’s acclaimed handlooms, creating resonance with our consumers. Further, our limited-edition festive packs persist in recounting the awe-inspiring handloom heritage of the state,” Puneet Das, president-packaged beverages (India and South Asia), Tata Consumer Products, said.
The installation, on display from October 14 to 21, 2023, depicts the splendour of Durga Pujo through Bengal’s five distinct handlooms. From the vivid conch blowing on the Jamdani-inspired packaging to the rhythms of the Dhaki depicted on the Kantha-inspired designs, the display seamlessly weaves a tale of Bengali pride and festivity.
“Durga Pujo, orchestrates a seamless fusion of culture, traditions, artistry, and devotion, with handlooms as a vital part. Through this campaign, we pay homage to the region’s rich cultural craftsmanship, weaving our story with consumers through the threads of never-seen-before technology,” Yuvrraj Agarwaal, chief strategy officer, Laqshya Media Group, said.
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