Swiss Beauty has rolled out its #PyaarSBHai campaign to celebrate the eternal love for makeup this Valentine’s Day. As per the company, the campaign is inspired from Bollywood’s mantra of ‘pyaar dosti hai’ and makeup as a love language.
Additionally, the campaign features brand ambassador Taapsee Pannu focusing on the key message ‘Valentine’s pe crush ho na ho, perfect blush zarur hona chahie’. The video reinforces the campaign’s intention to celebrate the day of love with yourself and makeup BFF in its way.
Talking about the campaign, Saahil Nayar, CEO, Swiss Beauty, said, “Commemorated as the day of love, Valentine’s Day gives an opportunity to celebrate love in all forms. With this campaign, we reinforce friendship as the foundation of a relationship intertwined with love. It is an ode to the power of love, reminding us that whether it’s self-love, cherished friendships or romantic connections, every bond enriches our lives. The brand wishes to amplify these moments for its customers.”
Moreover, #PyaarSBHai is an integrated 360-degree marketing campaign. The company will roll out engaging content on Instagram around gifting ideas, GRWM reels for date nights, makeup guides for specific looks, as well as hacks and tips to glam up for date.
Aligned with the V-day theme, the brand has also added a special Valentine’s Day category and a dedicated Valentine’s Day page to its website in addition to introducing Valentine Pop Up special offers for its customers.
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