Fans across the country are gearing up for a remarkable journey as the ICC Men’s Cricket World Cup returns to Indian soil, marking a momentous 12-year wait. The anticipation and fervour among Indian fans are palpable, reminiscent of the unforgettable 2011 victory that saw the nation celebrate its cricketing heroes. Riding on this heightened excitement, Star Sports, the official broadcaster of the global tournament has unveiled its much anticipated campaign as the biggest cricket festival gets underway from October 5th to November 19th, 2023.
The first of many campaign films, created by the in-house team at Disney Star, highlights the emotions of Indian cricket fans as they wait to win the trophy after a hiatus of 12 years. The campaign film showcases discontented souls who crave to watch Team India win the World Cup trophy, which will provide them eternal salvation. The slogan, ‘World Cup ka bhoot sawaar, jeet ke utrega iss baar’ serves as a spirited call to action, rallying the entire nation to come together and support the men in Blue in their pursuit of World Cup glory. The promo boasts of an ensemble that seamlessly blends cricket and entertainment, featuring Team India players, Virat Kohli and Ravindra Jadeja, alongside social media star Shehnaz Gill and stand-up comedian Aakash Gupta.
Speaking about the campaign for the ICC Men’s Cricket World Cup 2023, a Star Sports Spokesperson said, “The scale of ICC CWC 2023 is such that it merits a multi-dimensional campaign catering to different audience segments, ranging from ‘Cricket aficionados’ to ‘event watchers’. The ‘One Day’ & ‘Best of Cricket’ campaigns were launched first to engage Cricket fans and now the ‘World Cup ka Bhoot’ campaign builds on the insight that everyone – even non-followers of the game – is possessed with the ambition of winning the World Cup after 12 years. The quirky rendition of this insight will hopefully appeal to a large number of audiences going beyond Cricket fans and bring them in to watch India’s campaign in ICC CWC 2023.”
Team India will begin their ODI World Cup campaign on October 8, 2023, with a showdown against Australia at the MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on October 14th.