Springfit Premium Mattresses has released the second ad film in its ‘Neend Nahi Udegi’ campaign, following the success of the first instalment. From what is understood, the new movie features a young professional confidently discussing his expected salary increment with his manager, who warns that the news might disrupt his sleep.
“The overwhelming response to the first ad film encouraged us to extend the campaign with another engaging story. This time, we’ve brought a fun twist to an everyday professional situation, showcasing how Springfit ensures your sleep remains unbothered, even in the face of unexpected news,” Nitin Gupta, executive director, Springfit, said.
According to the company, the campaign, which targets young urban professionals, highlights how the brand’s mattresses. “Our campaign’s success mirrors the trust and loyalty of our customers. Springfit is not just about mattresses—it’s about delivering a luxurious sleep experience.” S.K. Malhotra, director, Sales and Marketing, added.
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