Simply Fresh has launched a new campaign titled #NewYearOldResolutions, encouraging individuals to revisit and complete their New Year resolutions before setting new ones. According to the company, the campaign aims to inspire people to make meaningful commitments and follow through on them, rather than making promises they may not keep.
“Our focus has been to create meaningful content that resonates with society and not to push product benefits. Simply Fresh relentlessly pursues to bring a ‘fresh perspective’ in storytelling. With this campaign #NewYearOldResolutions, Simply Fresh aims to inspire people to revisit their past promises and turn them into realities. It’s about meaningful progress rather than empty promises,” Kiran Giradkar, chief marketing officer, BN Group, said.
From what is understood, the campaign features a video with a brother-sister duo, where the younger brother questions the concept of New Year resolutions. His elder sister explains that resolutions are promises adults make each year, but often fail to fulfill. The campaign was rolled out across digital platforms, including Simply Fresh’s social media channels.