Signature Packaged Drinking Water announces its #OneWithNature campaign. The campaign encourages individuals to embark on a journey that celebrates nature in its true essence through two films featuring Ayushmann Khurrana, Sneha Khanwalkar and Chef Amninder Sandhu.
“Over the past year, Signature Packaged Drinking Water has dedicated itself to the cause of encouraging conscious living through various initiatives. Starting from our inaugural season of Signature Green Vibes to our ongoing Mangrove Replenishment project, aimed at revitalizing the mangroves along the Odisha coastline, we’ve been actively working to walk the talk when it comes being living good and doing good. Through our latest campaign, ‘One with Nature,’ we invite each one of you to join us on this journey and embrace a lifestyle that nurtures our well-being while giving it back to Nature,” Varun Koorichh, vice president- marketing, Diageo India, said.
In the films, Sneha, known for creating rhythms from organic sounds of nature creates a harmony for all to jive in, Chef Amninder, concocts a feast with locally sourced, natural ingredients. Bringing all of them together is Ayushmann who is on a journey of discovery of embracing the lifestyle of living good while doing good.
“Having spent my formative years in Chandigarh, I nurtured a deep affinity for nature. We were constantly taught to follow mindfulness so embracing an eco-conscious lifestyle came naturally to me. Being part of this experience was truly exhilarating! I believe that today’s generation can enjoy life to the fullest and still be conscious at the same time. I also strongly believe that recognising our connection with nature is the key to unlocking happiness. Together, we are empowering everyone to make a positive impact and follow the ‘Live Good. Do Good’ mantra,” Ayushmann Khurrana, brand ambassador, said.
Signature Packaged Drinking Water has executed the shoot of the films while being carbon neutral. Each aspect and element, ranging from plastic, food and electricity management was planned to ensure a minimal carbon footprint and to offset the same, in partnership with the Life First Foundation, 900 trees were planted in Moga, Punjab. Signature is also committed to the cause of Mangrove Replenishment in Odisha with IGSSS, helping restore the mangroves across 61 acres in 5 villages across the coast over the next 3 years.