Shopsy by Flipkart launches a new campaign featuring Sara Ali Khan to announce the Grand Shopsy Mela, its major sale event of the year. The six-day-long Grand Shopsy Mela will run from 12th to 17th March.
The 25-second TV commercial stars Sara Ali Khan and focuses on the emotional connection and shared experiences of families while shopping. It emphasises shopping as a family activity where everyone contributes to selecting products. The campaign also highlights the trend of buying gifts for loved ones in different cities during sale events. The aim is to connect with viewers by celebrating the joy of family bonding and encouraging them to shop during the upcoming sale.
“At Shopsy, we are committed to providing an affordable, diverse, and accessible shopping experience that meets the evolving needs of our customers. The new television commercial aims to capture the essence of family shopping by highlighting the extensive selection and attractive prices that surprise and delight customers. This campaign emphasizes our commitment to value-driven shopping and sets the stage for the highly anticipated Grand Shopsy Mela, where we redefine affordability and choice,” Kapil Thirani, head of Shopsy, Flipkart, said.
“Being an advocate of budget-friendly shopping myself, I resonate deeply with Shopsy’s values. This marks my fourth collaboration with Shopsy. Each time, the response has been incredible, with fans actively searching for my outfits in the ad! Partnering with a brand committed to a value-driven shopping experience for Indian consumers is truly fulfilling. I had a lot of fun shooting this ad. I’m confident that the campaign will spark curiosity about the diverse range of products available at the upcoming Grand Shopsy Mela,” Sara Ali Khan said.
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