Schbang, a creative agency, announced the strengthening of its global influence by acquiring Addikt. From what is understood, Addikt has delivered iconic design work for international brands such as Pride Amsterdam, Prada X Armani at Fabrique des Lumières, Rabobank, Autotaalglas, Booking.com, and StarSports IPL.
“Our acquisition of Addikt and the formation of AddiktSchbang represent a bold step in our global strategy. By merging our technology, storytelling, and design strengths, we are uniquely positioned to deliver innovative solutions to some of the world’s largest brands. As we enter the European market, we’re not just expanding our footprint – we’re setting the stage to redefine creative excellence on a global scale,” Harshil Karia, founder and managing director, Schbang, said.
“India has proven itself as a world-class leader in digital and IT technology. Now, with this connection to Amsterdam, we are making a logical and ambitious step towards establishing ourselves as a global creative powerhouse. This partnership strengthens our presence in Europe and aligns with Schbang’s and India’s broader ambitions to shape a global network. We focus on creating strong cultural and inclusive connections between brands and their audiences while pushing the worldwide boundaries of creativity and technology,” Barry Schwarz, co-founder, Addikt, added.