Samsung has rolled out a campaign for its Galaxy Z series featuring Varun Dhawan, Kiara Advani and Neeraj Chopra. As per the company, the campaign expresses the flip side of the mobile phones as they break out from the flat to unfold a more flexible and functional smartphone experience.
Additionally, the campaign is a testament of the unique smartphone experience that Galaxy foldables offer.
Talking about the campaign, Aditya Babbar, senior director, mobile business, Samsung India said, “Our Galaxy Z Flip5 phone has all the makings of a device which resonates with Gen Z and Millennials. It has a future ready design powered with top of the line specifications and software making it a powerhouse in the category. Its state of the art features enable creators and trendsetters to capture their experiences in the best possible manner making this device their numero uno choice.”
The campaign conceptualised by Cheil India, includes multiple digital films showing the Galaxy Z Flip5 and the Z Fold5.
The films showcase this trio getting enticed by their new Galaxy Z Flip5 and Z Fold5 devices and ditching their old phones to join the flip side. Each set up is unique to the life of the trendsetter and shows how effortlessly the foldables with their advanced features fit into their lives and make it better.
“The overarching thought was to show how even celebrities are finding the flip side irresistible. Each celebrity with their distinct personalities discovers that the new Galaxy Z foldable fits into their life effortlessly and gives them new found freedom and flexibility,” Vikash Chemjong, CCO, Cheil India, added.