Razorpay, an omnichannel payments and banking platform for businesses, has launched its new brand film ‘Believe’ on national entrepreneurs day. As per the company, the film is an ode to the spirit of self-belief and conviction entrepreneurs showcase throughout their journeys.
The film aims to highlight that while everyone celebrates the success of these trailblazers and game-changers who have put the nation on top of the startup table globally today, very few focus on the nuances of their journeys which play a crucial role in their victories.
Talking about the brand film, Apuarv Sethi, VP, marketing, Razorpay, said, “With this brand film, we are pumped up to drive home the message that entrepreneurial spirit must be celebrated, appreciated and supported, not limited to just their successes. At Razorpay, we have consistently prioritised our mission of empowering founders and facilitating their success by proactively identifying their challenges and pioneering innovative solutions well ahead of the industry curve. This film, therefore, reiterates our vision that no founder will ever have to walk this journey alone.”
The film captures the story of every founder’s journey in under three minutes, encapsulating their triumphs and challenges throughout, from starting with that simple idea and braving through all possible odds till the end.
The brand film is conceptualised by Footloose Films and directed by Ishaan Gaur and Indrasish Mukharjee.
“We would like to describe this film as ‘Behind the scenes with Razorpay’. With this piece, we wanted to give a heartfelt shout-out to the entrepreneur community. Strip away the glamour and the numbers and take a look at what goes on behind the curtains, all the ups and downs, the stellar human stories behind these giant names and achievements,” Indrasish Mukherjee, creative director, Footloose Films, added.