The Laqshya Group has appointed Rayomand J. Patell as its group chief creative officer. As per the company, Patell’s experience and innovative mindset will drive creativity, efficacy and integrated synergies across the group’s diverse portfolio.
Talking about the appointment, Alok Jalan, chairman, Laqshya Group, said, “With Rayomand on board, Laqshya Group is sure to create work that is deeply differentiated and effective across media.”
Patell has previously been a creative leader at creatively-led agencies such as SSC&B Lintas, Contract Advertising, Havas; and then he plunged into the world of technology at Idealake. His dream is to create a homegrown Accenture Song or R/GA. In the Laqshya Group, he finds the scale and ambitious thinking needed to fulfil it both within India and abroad.
“Clients look very carefully at the creative multiplier for campaigns across media. Rayo’s expertise and experience in combining creativity and brand insights, especially in the digital space, will enable Digitalabs to create unique brands in the marketplace,” Manas Mohan, CEO, DigitaLabs, added.
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