Rapido, an app-based commute service, releases ‘5 Nahi Toh 50’ guarantee auto campaign. This initiative promises users confirmed auto allocation in 5 minutes of search time. Rapido sweetens the deal in case of any delay by offering 50 Rapido coins as a reward. This customer-centric approach is all set to transform the commuting experience in Delhi, Mumbai, Chennai, Pune, and Bengaluru, promising unmatched convenience, reliability, and heightened user satisfaction.
The ‘5 Nahi Toh 50’ concept aims to address the frustration of commuters, particularly females, who often struggle to find autos promptly. The ad campaign, featuring lead female protagonists, introduces Rapido Auto as the ultimate solution in a series of three quirky ads connected with a catchy and memorable jingle.
The films, released in five languages, including Kannada, English, Hindi, Tamil, and Marathi, resonated with audiences of diverse linguistic backgrounds.
“By introducing the ‘5 Nahi Toh 50’ guarantee, we aim to address the common frustration of commuters waiting for an auto, revolutionising people’s commute and providing a unique and rewarding experience. The move will also ensure a safer commute for women passengers who will not get stuck searching and negotiating with other autos,” Pavan Guntupalli, co-founder, Rapido, said.
Before the ‘Guaranteed Auto’ campaign, Rapido made the ‘Bike Wali Taxi, Sabse Saxi’ campaign, which became viral across social media platforms.
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