Myntra has unveiled its latest campaign, ‘Fashion With Caution’, putting a humorous spin on the unexpected reactions trendy outfits can trigger. The campaign marks the debut of Bollywood actor Triptii Dimri as Myntra’s newest ambassador, joining the likes of Shah Rukh Khan, Ranbir Kapoor, Kiara Advani, and Karan Johar.
The campaign uses light-hearted narratives to show how Myntra’s fashion offerings make dressing up easy while adding a playful warning: be prepared for unanticipated consequences. It highlights Myntra’s wide range of clothing, including ethnic wear, celebrity-inspired looks, and international brands.
The ad films feature Ranbir Kapoor and Triptii Dimri navigating everyday situations made chaotic by their fashionable appearances. From office formals delivered via Myntra’s M-Express to ethnic ensembles curated through its Shop by Occasion feature, the campaign underscores how Myntra’s collections fit every need.
Ranbir’s airport looks create a stir, and Triptii’s outfits leave bystanders stunned, while Sushant Singh, in the role of a reporter, narrates the “fashion crimes” with his signature style. The storyline cleverly showcases Myntra’s ability to make high fashion accessible and convenient, turning even mundane moments into unexpected spectacles.
Ranbir Kapoor remarked, “Fashion isn’t just about what you wear; it’s about how you present yourself. Myntra makes it easy to find a style that fits your personality. This campaign captures how fashion adds excitement to daily life.”
Triptii Dimri said, “Fashion transforms how you look and feel. Myntra makes dressing for any occasion simple and versatile. The campaign humorously shows how a great outfit can completely change your day.”
Abhishek Gour, Director of Brand Marketing at Myntra, said, “Our aim is to make fashion inclusive, accessible, and fun. The ‘Fashion With Caution’ campaign highlights how Myntra enables customers to look their best, offering features like M-Express and a diverse catalog. Fashion should empower and entertain, and we want everyone to experience that thrill.”
Myntra’s campaign invites viewers to explore its catalog and embrace their style. The films serve as a reminder: looking fashionable is easy, but it might come with a twist of chaos.
