Royals Sports Group-owned franchise Rajasthan Royals today announced a digital-first partnership with Curefoods. Curefoods will become the official partner of the Royals, marking the initiation of collaboration during the 2024 season.
Curefoods aligns with Rajasthan Royals’ holistic well-being ethos. The partnership aims to inspire fans to adopt healthier lifestyles and make informed choices, not only in terms of diet but also in physical activity. The unique partnership brings together the inaugural league champions Rajasthan Royals who are driven by the use of technology and innovation for cricketing excellence.
Curefoods is dedicated to promoting a healthy lifestyle through its diverse portfolio of nutritious food brands. Leveraging the strong foothold of the Royals’ social media platforms, the collaboration is designed to introduce a series of digitally driven initiatives that will captivate fans on a new level, both within and beyond the cricketing arena.
“We are excited to announce the unique partnership with Curefoods which will unlock the power of digital platforms and help us connect with our fans and their consumers at a deeper level. This digital-first partnership will create customer delight at scale through unique experiences for our fans by leveraging our shared values of innovation and technology,” Jake Lush McCrum, chief executive officer, Rajasthan Royals, said.
The partnership will see Rajasthan Royals and Curefoods collaborate on a multitude of initiatives, including exclusive digital content, interactive fan experiences, and wellness campaigns. The two brands will leverage technology and digital platforms to connect with fans in ways, enhancing overall fan engagement during the 2024 season.
“With this association, we want to promote the importance on healthy eating using the brilliant platform which Rajasthan Royals provides. This partnership will help us reach out to millions of potential consumers who are looking to start their health journey,” Ankit Nagori, founder, Curefoods, said.